WHAT DO PODCAST LISTENERS DO AFTER HEARING AN AD?

This article was recently published by Spreaker.com,  our platform supplier.    The website eMarketer analyzed the latest data (from August 2016) from the Interactive Advertising Bureau (IAB) and Edison Research and reported an analysis of what listeners do after listening ads on podcasts. Only 8% of US podcast listeners said that they had bought a product or service after hearing its ad on a podcast; instead, the majority of the podcast listeners who were polled said that they had either visited a brand’s website, considered a particular product or collected more information after hearing the ad. Moreover, podcasting is still one of the most  more engaging media: "approximately 85% tune in at least once a month, according to research from Wondery and comScore", stated the eMarketer article.