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| "Those who tell the stories rule the world." --Hopi American Indian proverb |
If we saved a nickel for every radio guest who was a best
kept secret in their industry before realizing that radio could transmit their
message to the exact audience they needed to grow their own business, we would
be racking up a lot of nickels. Why? Because radio—and particularly Internet
Radio—is a perfect medium for cultivating an expert persona. Once you’ve been
deemed an expert, prospects and customers are more likely to take your business
and your advice seriously. And, once you’ve demonstrated your subject matter
expertise on the air, you are pretty much automatically credentialed as an
expert.
The sad truth, however, is that many business owners and
professionals are so entrenched in operating their business, they lack time to
promote themselves and their brand. Whether your brand message ties to a
company, product, service, person or all of the above, Internet Radio is an
effective—and affordable—medium for sharing your message.
A study we just read shows that more than 72 million people
in the United States listen to live streamed Internet between three and eight
hours per day—up to five hours more than the average person listens to AM/FM
radio. While TalkNetworkRadio.com is still fairly new, we’ve been racking up
listeners by the thousands. We love tracking new listeners every day.
By the way, did you know that mobile devices now make
Internet Radio readily accessible to drivers, too, and Internet streams are not
limited to the local terrestrial listening areas of AM/FM broadcasts? Nope!
Internet streams can reach people across the county, the state, the nation, and
the world. All for the same dollar invested.
Wondering how we compare to TV? DVRs have all but eliminated
attention to TV commercials, but there’s no equivalent disrupter for Internet
Radio. Our listeners typically stay tuned during brief commercial broadcasts,
whether listening to a live stream in the car, phone, or other device. In
short, Internet Radio delivers just what you want: committed listeners, and
more.
LIKE THE EVEREADY
BATTERY, WE KEEP ON GOING
At Talk Network Radio, in addition to streaming, we save and
archive our live broadcasts with their embedded commercials (when recorded) for
24/7 on demand listening. Better still, it’s easy to tap into new listeners by
sending out links to your archived interview (podcast). Then you can
“narrowcast” it by sending to the specific audience of listeners you think
would be most interested. Remember, less is more!
Not sure how to “cast” your recording? Think links: Twitter,
Facebook, Linked In, Google+, your own Website, blog, e-blast, or an email to
special clients and prospects. Just add a link with a brief message and off you
go. You also can plus this idea by
asking your friends to share your podcast with their friends and colleagues,
too. Before you know it, your audience will take on a life of its own, growing
with each outreach. If you are really adventurous, you might place your interview
on a thumb drive to hand to contacts or tie a few interviews together and
distribute them as a package on a CD or other digital media of your choice. If
you want more trendy media, you can package your MP3 files together for one
easy download. Need help? Ask us. The sky’s (or actually, the Cloud’s) the
limit! Store your podcasts in the Cloud
and they will be ready to access whenever you (or your prospects) need them.
Want to know if you are qualified to do a radio interview? If
you’ve read this far, and have a topic you are passionate about, you probably
are. Let us answer your questions. Or if you want to advertise your business,
product or service, we’re ready to help. Email us at info@talknetworkradio.com
or call 321.806.3159.
